Internet marketing is an important part of modern marketing plans. Leading approaches to Internet marketing include email, pay-per-click and search engine optimization. Pricing engines also play their role if you are trying to sell products online. Spam is a form of Internet marketing that we don't like, however targeted emails to past customers and registered prospects should not be ignored. Search Engines are the currency of the day. Free advertising comes from a high ranking on the important searches. Pay per click has its place. Link farms can drive buyers, but price engines are even better.
With so many possibilities, which is best for your business?
We absolutely do not recommend spam, or unsolicited mass emailings. We think these will do a legitimate business more harm than good and could subject your company to civil and even criminal liability. However there are legitimate ways to use email to keep in touch with customers.
Drive qualified prospects to your Web site at the moment they're actively searching for your products and services with full-service Pay-Per-Click (PPC) marketing services. Yahoo! Search Marketing (formerly Overture) and Google Ad Words are two of the most popular services. In an aggressive campaign, marketing experts actively monitor and manage your campaign with a consultative approach that accounts for the changing nature of your business.
SEO is the most economical approach to web marketing. Making your site attractive to Google is especially important. A high page rank will result in traffic and sales. there a numerous ways to achieve high rankings, but it takes time and effort. Google particularly is notorious for guarding the secrets of its page ranking algorithm and making changes that upset the best laid plans.