Search Engine Optimization

You'll need this if you want others to find your site.

• Pay per click is expensive but could be the most effective strategy for your site.
• If you are selling products that others are selling online as well
• If you are in a hurry to generate results
  
• A carefully crafted site can generate hits for free.
  
• There are pitfalls.
  
• Search engines can ban your site if you are caught engaging in deception.
  
• Google is famous for its algorithms and for making changes that undermine the best laid plans.
• Doorway pages, link farms, HTML tags for emphasis, site maps to aid crawlers, spiders and other bots in searching your site are all strategies that have a place in your effort to make your site visible to the world.
• You'll also want to secure parts of your site from the spiders and bots.

It is a fast changing world. You'll need help keeping up.